Gameweek Explained is an independent fantasy-football analysis website. It is not affiliated with, endorsed by, sponsored by, or connected to the Premier League, Fantasy Premier League, any football club, any player, The Associated Press, or any other rights-holder unless expressly stated.
The site’s purpose is editorial and analytical. Where the site uses third-party editorial material, including Associated Press match imagery, that use is intended to be narrow, contextual, attributable, and reversible.
This policy does not claim that a disciplined internal process, a small audience, or a non-commercial status is itself a substitute for permission. Instead, Gameweek Explained’s position is that the site should be built in a licence-ready way from the outset: with limited approved surfaces, clear credits, asset-level records, and a structure that allows imagery to be removed, replaced, or formally licensed later.
Our Independence
Gameweek Explained is an independent analysis project.
No club, league, player, fantasy platform, broadcaster, data provider, image agency or rights-holder controls the content of this site. Any references to clubs, players, fixtures, competitions, fantasy games, statistics, badges, screenshots or other football-related material are made for the purpose of identification, analysis, commentary, explanation or review.
Nothing on this site should be understood as suggesting that Gameweek Explained is an official Premier League product, an official Fantasy Premier League product, a club-approved publication, a player-endorsed service, or a licensed football data provider.
Where official names or visual identifiers appear, they are used to help users understand the football subject being discussed. They are not used to claim ownership, affiliation, endorsement or partnership.
Why Team Identification Matters
Fantasy-football analysis depends on fast and accurate team identification.
A player’s club affects almost every meaningful fantasy decision: fixtures, captaincy, rotation risk, clean-sheet potential, attacking strength, defensive exposure, positional competition, double-gameweek value, blank-gameweek risk, transfer timing, bench order, squad structure and price comparison.
For that reason, a fantasy-football interface cannot treat team identity as an optional decorative detail. It is part of the information architecture of the content.
On a World Cup version of the site, national flags can perform this role. A flag gives users an immediate visual cue that a player belongs to Spain, Germany, Brazil, England or another national team. In the Premier League version of the site, club badges are the closest equivalent visual identifier. They allow users to recognise quickly whether a player belongs to Arsenal, Aston Villa, Bournemouth, Brentford, Brighton, Burnley, Chelsea, Crystal Palace, Everton, Fulham, Leeds, Liverpool, Manchester City, Manchester United, Newcastle, Nottingham Forest, Sunderland, Tottenham, West Ham, Wolves or any other Premier League club in the relevant season.
Text labels and abbreviations are useful, and Gameweek Explained uses them wherever practical. However, text alone is not always sufficient in dense fantasy-football layouts, especially on mobile screens. Many pages contain compact rows, comparison cards, fixture sequences, captaincy windows, transfer shortlists and squad tables. In those contexts, a small visual team identifier helps users understand the analysis more quickly and with fewer errors.
This is the reason Gameweek Explained may use club badges in limited contexts. The purpose is functional identification, not decoration.
Club Badge Use Policy
Gameweek Explained may use club badges as small functional identifiers where they help users understand which club a player, fixture, squad slot, transfer option or fantasy decision relates to.
This use is limited to factual and analytical contexts, such as:
- Player tables
- Squad tables
- Fixture tables
- Captaincy comparisons
- Transfer comparisons
- Bench-order analysis
- Fixture difficulty sequences
- Player cards
- Club rows
- Risk notes
- Scouting summaries
- Gameweek planning views
In these contexts, a badge is used to answer a simple factual question: which club is this player, fixture or decision connected to?
Club badges are not used as part of the Gameweek Explained brand identity. They are not used in the site logo, page branding, decorative backgrounds, hero artwork, promotional claims, merchandise, sponsorship-style graphics, social profile identity or anything intended to suggest an official relationship with a club, league or rights-holder.
Where badges are used, they should be small, subordinate and connected to the relevant factual information. They should not dominate the page. They should not be enlarged into decorative artwork. They should not replace the written identity of the club where written context is needed. They should not be used in a way that implies endorsement, approval, partnership or official status.
The site’s position is that a small badge beside a player or fixture is a functional team identifier. It is not a claim that the club endorses the analysis, approves the site, or has granted official status to Gameweek Explained.
How We Limit Badge Use
Gameweek Explained seeks to minimise the risk of confusion or overuse by applying the following rules.
Badges should be used only where they improve comprehension. If a page can be clear without badges, the page does not need them.
Badges should be kept small. Their role is to support the analysis, not to become the analysis.
Badges should normally appear beside a club name, player name, abbreviation, fixture or table row. They should not appear without enough surrounding context to explain why they are there.
Badges should not be used as decorative filler.
Badges should not be used to make Gameweek Explained look like an official Premier League, Fantasy Premier League or club product.
Badges should not be used in any layout that appears to sell, license, promote or merchandise a club identity.
Badges should be implemented through controlled website components, not scattered manually throughout the site. This allows the site to keep badge use consistent, accessible and reversible.
Where possible, the site should preserve a fallback system using club names, three-letter abbreviations, colour chips or other original identifiers. If a badge needs to be removed or replaced, the page should still remain understandable.
Accessibility and Team Identification
Visual identifiers should not be the only way information is communicated.
Where practical, club badges should be accompanied by text labels, abbreviations, accessible names or surrounding context. A user should not need to see the badge itself to understand the information being presented.
For example, a player row should not rely only on a badge to identify the club. It should also include a club name, abbreviation, fixture label, accessible label, table heading or nearby text that provides the same meaning.
This is important for screen-reader users, users with low vision, users with slow connections, users whose browsers block images, and users who simply do not recognise every badge instantly.
The badge is an aid to recognition. It is not the sole carrier of meaning.
Player Names, Club Names and Fixture Information
Gameweek Explained uses player names, club names and fixture information as factual references in editorial analysis.
Fantasy-football discussion is impossible without naming the players, clubs and fixtures being analysed. The site may refer to players, clubs, fixtures, positions, prices, points, ownership percentages, form, availability, captaincy potential, transfer value and other fantasy-relevant information.
These references are made for analysis and explanation. They are not intended to imply endorsement by any player, club, league or platform.
Gameweek Explained aims to present factual information in its own editorial format, with its own commentary, models, tables, comparisons and visualisations.
Player Photographs and Headshots
Gameweek Explained treats player photographs and headshots differently from club badges.
A club badge used in a small table cell can serve as a compact team identifier. A player photograph is usually a copyrighted image created, owned or licensed by a photographer, agency, club, league, publisher or platform. For that reason, player photographs raise different and often higher risks.
Gameweek Explained does not use copied player photographs or official headshots as default reusable interface assets.
The site should not download player photos from club websites, the Premier League website, Fantasy Premier League, Google Images, news sites, agency previews, social media accounts or other third-party sources and reuse them as ordinary player-card images.
Where player imagery is used, it should normally fall into one of these categories:
- A properly licensed editorial image
- An official embed provided by the platform on which the image was published
- A Creative Commons or similarly licensed image whose terms have been checked and followed
- A limited editorial use with a clear commentary, criticism, review or explanatory rationale
- An original illustration or abstract visual that does not copy a specific protected photograph
The default visual language of Gameweek Explained should be data-led rather than photo-led: tables, cards, diagrams, icons, colour systems, fixture flows, captaincy maps, risk labels and original graphics.
Match Stills, Broadcast Images and Video Clips
Gameweek Explained does not treat match footage, broadcast stills or highlight clips as ordinary reusable material.
Match footage is one of the most heavily protected categories of football content. Broadcast images, match stills and short clips may involve rights held by leagues, broadcasters, clubs, production companies, photographers, agencies or other rights-holders.
For that reason, Gameweek Explained should not copy match clips into its own videos, pages or social posts unless there is a clear licence, an official platform-native feature, or another strong basis for use.
The site should prefer:
- Original tactical diagrams
- Original data graphics
- Written analysis
- Voiceover analysis using original visuals
- Official embeds where available
- Links to official sources
- Still-free commentary
- Recreated abstract diagrams rather than copied footage
This policy is especially important for YouTube, Instagram, TikTok, X and other platforms where automated copyright enforcement can remove content quickly, even before a detailed dispute is considered.
AP Editorial Match Imagery
Gameweek Explained’s long-term goal is to seek a written sports-editorial digital licence for selected Associated Press match imagery once the site has gathered one meaningful tournament or season segment of analytics and can demonstrate a credible case for recurring reader revenue and disciplined editorial use.
Until any such written licence exists, any AP editorial match imagery used by the site is treated as tightly limited editorial material within a licence-readiness framework. It is not treated as general-purpose stock imagery, default player-card artwork, or reusable brand material.
AP editorial match imagery may appear only in narrow explanatory contexts such as article-body analysis, match cards, tournament-stage explanation, captaincy discussion, transfer comparison, or similar in-product storytelling where the image is directly connected to the editorial subject being discussed.
AP editorial match imagery is not used as Gameweek Explained branding. It is not used in the site logo, homepage hero banners, app-store art, launch posters, paid acquisition creative, subscriber advertising, social-media promotion, thumbnail packs, merchandise, or any other promotional or commercial-facing surface unless specific written rights are obtained for that use.
Gameweek Explained does not treat AP editorial imagery as a user asset. Such imagery must not be offered for download, export, email attachment, share-card generation, or incorporation into user-generated team pages or subscriber-distribution tools unless a written licence expressly permits that downstream use.
Visibility inside a search tool, archive, preview, or technical platform does not by itself make an AP image publishable. Preview, thumbnail, or browse-only renditions are not to be treated as publishable assets merely because they can be seen inside a platform.
Each AP asset used by the site should have an asset-level record. That record should preserve the caption credit, photographer credit, source, usage notes, publication status, approved surface, technical path, and any known territory, expiry, embargo, or other rights-related instruction associated with that asset.
Private archive holdings and public deployment should remain separate.
AP editorial imagery is treated as a display asset, not as a training dataset. It must not be used to train, test, validate, or improve AI or machine-learning features unless there is specific written permission for that use.
Nothing in this policy authorises the use of AP trademarks, logos, or branding, or suggests any AP sponsorship, endorsement, partnership, or affiliation.
If AP or any other relevant rights-holder raises a concern about a particular image or usage, Gameweek Explained may remove, replace, revise, credit, disable, or further restrict the material while the issue is reviewed.
Fantasy Platform Screenshots
Gameweek Explained may sometimes use screenshots from fantasy-football interfaces for direct explanation, review, tutorial or commentary purposes.
For example, a screenshot may be useful when explaining how a game mechanic works, how a user interface presents information, how a transfer flow operates, how a chip is activated, or how a fixture view affects fantasy decision-making.
However, screenshots should be used sparingly and only where they are directly being discussed. They should not become decorative page artwork or a recurring substitute for original Gameweek Explained interface design.
Where possible, Gameweek Explained should rebuild information in its own tables, cards, diagrams and graphics rather than relying on repeated screenshots of official fantasy interfaces.
Data, Tables and Rankings
Gameweek Explained is an analysis site, not a substitute for an official football data feed.
The site may use factual football and fantasy information in original analysis, including fixtures, player names, club names, positions, prices, points, ownership percentages, form notes and other decision-relevant information.
However, Gameweek Explained should avoid copying, scraping, mirroring or republishing whole structured databases from official sites, fantasy platforms, premium data providers or third-party ranking services unless the relevant terms permit that use or a licence has been obtained.
The site should prioritise:
- Original analysis
- Original tables
- Original rankings
- Original models
- Manual review where practical
- Licensed data sources where necessary
- Clear attribution where appropriate
- Links to official or third-party sources where users need the original context
If richer data becomes central to the site, Gameweek Explained should investigate licensed API or data-provider options rather than relying on informal copying.
Official Embeds and Links
Where third-party content is useful, Gameweek Explained prefers official embeds and links over copying and rehosting.
An official embed can allow a post, video or image to remain under the control of the platform or account that originally published it. This is generally preferable to downloading a file and uploading it again as if it were part of the Gameweek Explained asset library.
Embedded content may still be removed, changed or restricted by the original publisher or platform. For that reason, embeds should support the analysis rather than carry the whole meaning of a page.
When an embed is not necessary, a plain link or written reference may be better.
Original Graphics First
The preferred visual identity of Gameweek Explained is original.
The site should be built around its own design language, not around copied football assets. That means the default presentation should use:
- Original tables
- Original comparison cards
- Original fixture matrices
- Original captaincy maps
- Original bench-order diagrams
- Original risk markers
- Original icons
- Original typography
- Original colour systems
- Original explanatory graphics
- Original editorial layouts
Club badges may support team identification where needed, but they should not carry the brand. Player photos, match stills and clips should not be the foundation of the site’s visual style.
The long-term goal is for users to recognise a Gameweek Explained page because of the site’s own analytical structure and design system, not because it resembles an official Premier League, Fantasy Premier League, club or broadcaster product.
No Claim To Ownership
Gameweek Explained does not claim ownership of any club badge, league mark, player name, club name, competition name, official fantasy-game name, official logo, photograph, video, screenshot, statistic, database, trademark or other material owned by another party.
All such rights remain with their respective owners.
Where such material appears, it is used for the limited purposes described in this policy: identification, analysis, commentary, explanation, review, attribution, linking or editorial context.
No Endorsement Or Affiliation
References to clubs, players, leagues, competitions, fantasy games, platforms or data sources do not imply endorsement.
A club badge appearing beside a player does not mean the club endorses Gameweek Explained.
A player name appearing in a transfer article does not mean the player endorses Gameweek Explained.
A reference to Fantasy Premier League does not mean the site is an official FPL product.
A reference to the Premier League does not mean the site is affiliated with the Premier League.
A link, embed, screenshot, statistic or discussion point does not mean the original rights-holder has approved the analysis.
Gameweek Explained is independent commentary and analysis.
Commercial Status and Future Licensing
Gameweek Explained is currently an early-stage analysis project. That status may include being non-commercial, pre-revenue, or limited in audience size. However, that status does not by itself create a right to publish third-party copyrighted content.
For that reason, the site’s current approach to higher-risk third-party imagery is not to treat internal discipline as automatic permission. The site instead aims to operate in a way that is licence-ready: narrowly scoped, identifiable, reviewable, and capable of being formalised later through written rights.
Where Associated Press match imagery is used, the site treats that use as a rehearsal for a possible future licensed arrangement. The site’s objective is to learn whether tightly limited editorial imagery materially improves engagement, story completion, feature use, retention, or subscriber conversion, while preserving the records and controls that a formal licence would require.
If that evidence becomes strong enough, the site’s preferred first commercial request would be a narrow sports-editorial digital package covering only the website editorial surfaces and image volumes actually needed.
The site would not assume rights for promotion, social media marketing, app distribution, newsletters, user downloads, or broader commercial exploitation unless those rights were specifically granted in writing.
Until written permission is obtained, Gameweek Explained will not describe itself as an AP partner, AP subscriber, or AP licensee, and will not present AP imagery in a way that implies endorsement, sponsorship, affiliation, or official status.
If the site later becomes commercial, subscription-based, sponsored, or materially larger in scale, this policy may become stricter and more formal. The site should continue to be built so that higher-risk assets can be removed, replaced, or licensed without disrupting the product.
Rights-Holder Concerns
Gameweek Explained aims to respect legitimate rights-holder concerns.
If you are a rights-holder or representative and believe material on this site has been used incorrectly, please contact us with enough information to review the issue.
Please include:
- The page URL
- The specific material you are concerned about
- The rights you believe are affected
- Your relationship to the rights-holder
- The action you are requesting
- A contact email for follow-up
Gameweek Explained will review reasonable concerns and may remove, replace, credit, disable, revise or further limit material where appropriate.
The site’s intention is to provide independent fantasy-football analysis in a way that is useful to readers, respectful of rights-holders, and clear about its unofficial status.
Summary Of Our Position
Gameweek Explained is an independent analysis website. The site uses football names, fixtures, statistics, and other factual references for editorial analysis.
The site prefers original graphics, original tables, original design systems, and original explanatory layouts.
Where the site uses Associated Press match imagery, it does so only in narrow editorial contexts and within a controlled, asset-level governance framework.
The site does not treat AP editorial imagery as branding, promotional design, downloadable user content, or general-purpose stock art.
The site’s long-term objective is to move towards a written, narrowly scoped sports-editorial licence if product analytics and commercial viability justify that step.
Until any such licence exists, the site’s internal discipline should be understood as licence-readiness infrastructure and risk limitation, not as a claim of automatic permission.
Rights-holder concerns will be reviewed in good faith, and material may be removed, replaced, revised, or further limited where appropriate.